FunnelKit vs CartFlows Email Marketing: Which Is Better in 2025?
In the fast-paced world of digital marketing, tools that streamline the customer journey and boost conversions are essential. Two major players in this space—FunnelKit and CartFlows—stand out for their powerful sales funnel and WooCommerce integration features. But when it comes to FunnelKit vs CartFlows email marketing which tool delivers better results in 2025?
In this detailed comparison, we’ll dive into FunnelKit vs CartFlows email marketing capabilities, helping you decide which is best for your online business.
What Is FunnelKit?
Formerly known as WooFunnels, FunnelKit is an advanced funnel builder designed for WordPress and WooCommerce users. It enables users to build high-converting sales funnels, add upsells/downsells, and automate email sequences effortlessly. With native support for popular email marketing platforms and built-in email automation, FunnelKit goes beyond just funnel creation.
What Is CartFlows?
CartFlows is another popular funnel builder for WordPress, best known for optimizing the checkout experience and building custom sales funnels within WooCommerce. It focuses more on increasing conversions through optimized checkout pages, one-click upsells, and A/B testing. While it supports email integrations, its email marketing features are not as robust as FunnelKit’s.
FunnelKit vs CartFlows Email Marketing – Comparison
Let’s explore key email marketing features of both platforms and compare them head-to-head.
1. Email Automation & Campaign Management
FunnelKit:
- Built-in FunnelKit Automations (formerly Autonami)
- Create email sequences, cart abandonment flows, and post-purchase campaigns
- Visual workflow builder for automation
- Conditional logic, triggers, tags, and segmentation
- Supports broadcast emails and behavioral emails
CartFlows:
- No native email marketing automation
- Depends on third-party integrations like Mailchimp, ActiveCampaign, or FluentCRM
- Lacks a visual automation builder
- Limited trigger/action logic inside the platform
Winner: FunnelKit
FunnelKit is clearly ahead with built-in automation features, allowing marketers to set up and manage complex workflows without needing additional tools.
2. Abandoned Cart Recovery
FunnelKit:
- Comes with a dedicated abandoned cart recovery system
- Sends automated recovery emails with personalized product info
- Tracks user sessions, behavior, and recovery revenue
- Pre-built abandoned cart email templates
CartFlows:
- Requires integration with third-party plugins like Cart Abandonment Recovery for WooCommerce
- Basic functionality, no inbuilt analytics or pre-designed templates
- Manual setup often needed
Winner: FunnelKit
FunnelKit’s native abandoned cart features make it easier to recover lost revenue with minimal setup.
3. Email Builder
FunnelKit:
- Drag-and-drop visual email builder
- Supports dynamic content blocks (customer name, product details, discount codes)
- Mobile-responsive email templates
- Personalized email content and branding
CartFlows:
- No email builder
- Depends entirely on external tools (e.g., Mailchimp or ConvertKit) for email design
- No built-in template options
Winner: FunnelKit
FunnelKit offers much more flexibility with email customization, while CartFlows lacks any native solution.
4. Integration with Email Platforms
FunnelKit:
- Natively integrates with:
- Supports syncing WooCommerce customer data
- Deep integration with CRM tags and segments
CartFlows:
- Supports third-party email integrations via WooCommerce or third-party plugins
- No deep CRM syncing or tagging capabilities
- Integration setup is more manual and limited
Winner: FunnelKit
Again, FunnelKit wins due to broader integration and deeper control over customer data syncing.
5. Post-Purchase Email Sequences
FunnelKit:
- Easily configure post-purchase follow-up emails
- Trigger upsell, cross-sell, feedback, or review request emails
- Include product-specific info dynamically
CartFlows:
- No built-in system for post-purchase emails
- Must rely on external marketing platforms for post-sale communication
Winner: FunnelKit
Post-purchase email workflows in FunnelKit help drive customer lifetime value automatically.
6. Ease of Use for Email Marketing
FunnelKit:
- User-friendly dashboard with automation visualizer
- Pre-designed templates for common email sequences
- Built for marketers and store owners
CartFlows:
- No built-in email tools—requires technical setup with external platforms
- Lacks email templates, automation builders, or native sequences
Winner: FunnelKit
FunnelKit is easier for beginners and advanced users alike when it comes to handling emails.
7. Analytics & Email Performance Tracking
FunnelKit:
- Built-in analytics dashboard for:
- Open rates
- Click rates
- Revenue generated
- A/B testing of subject lines and content
- Integration with WooCommerce data for better reporting
CartFlows:
- No native email analytics
- Requires using external tools for reporting
- No revenue tracking for emails
Winner: FunnelKit
Clear analytics and actionable insights make FunnelKit a better option for serious marketers.
Final Verdict: FunnelKit vs CartFlows Email Marketing
| Feature | FunnelKit | CartFlows |
|---|---|---|
| Built-in Email Automation | ✅ Yes | ❌ No |
| Email Builder | ✅ Yes | ❌ No |
| Cart Recovery | ✅ Yes | ⚠️ With Plugin |
| CRM & Email Integration | ✅ Deep | ⚠️ Basic |
| Analytics | ✅ Yes | ❌ No |
| Ease of Use | ✅ Beginner-Friendly | ⚠️ Depends on Plugins |
| Overall Email Marketing Power | 🏆 Winner | ❌ Loser |
FunnelKit vs CartFlows Email Marketing
Winner: FunnelKit
If your priority is email marketing, FunnelKit is the clear winner in 2025. It comes packed with powerful automation, a built-in email builder, dynamic content personalization, and seamless WooCommerce integration—all in one place.
While CartFlows excels at checkout optimization and A/B testing, it lacks essential features for native email marketing. If you’re looking to convert visitors and engage customers through automated email funnels, FunnelKit is the better choice.
Who Should Use FunnelKit?
- WooCommerce store owners focused on growing sales with automated email follow-ups
- Bloggers or coaches selling digital products and needing funnel + email automation
- Marketers wanting everything in one place (funnels + email + analytics)
- Beginners looking for templates and easy-to-use interfaces
Who Should Use CartFlows?
- Users focused only on optimizing their checkout pages
- Developers who prefer to manage email marketing separately
- Those using third-party CRM systems already
When choosing between FunnelKit vs CartFlows Email Marketing, FunnelKit dominates every key area: automation, personalization, analytics, integrations, and user experience. In 2025, businesses need smart tools that handle both sales funnels and customer engagement, and FunnelKit delivers exactly that.
If you’re serious about converting leads and maximizing profits through email, FunnelKit should be your go-to solution.
